PPC Marketing
Pay-per-click (PPC) is critical for business growth. Our team of PPC experts ensures maximum revenue for your ad spends through tactical bidding. We ensure maximum conversion of your leads to get you best ROI through paid ads. Our success metrics are the best amongst the competitors; our best client has reported 80% improvement on ROAS and >150% improvement in conversion. We are one stop solution for all your paid ad needs from bid optimization to conversion tracking. We handle an optimal mix of ad spend across platforms to get the most out of your ad spends.
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Looking to hire the world-class PPC experts in India? Contact us and see your sales conversion soar high.
What is the benefit of PPC?
Increased Visibility
PPC allows businesses to appear prominently in search results, making it more likely that users will click on their website. This increased visibility is especially crucial for new or less-established websites.
Targeted Traffic
PPC enables advertisers to target specific keywords and demographics. This precision ensures that the ads are shown to users who are more likely to be interested in the products or services being promoted.
Measurable Outcome
PPC platforms provide detailed analytics and performance metrics. Advertisers can track the number of clicks, impressions, and conversions, allowing them to measure the effectiveness of their campaigns and make data-driven decisions.
Immediate Impact
Unlike organic search engine optimization (SEO), which takes time to see results, PPC can deliver immediate visibility. This is particularly advantageous for time-sensitive promotions or events.
Adaptability
PPC campaigns can be adjusted and optimized in real-time. Advertisers can tweak keywords, ad copy, and targeting parameters based on performance data, ensuring the most effective use of their budget.
Remarketing Opportunities
PPC platforms often provide opportunities for remarketing, allowing advertisers to re-engage users who have previously visited their website. This can help reinforce brand messaging and encourage conversions.
Types of PPC Ads
Search Ads
These are the common and traditional PPC ads that appear at the top or bottom of search engine results pages (SERPs) to users searching with specific keywords. They consist of a headline, description, a display URL, and ad extensions. Google Ads and Bing ads are popular search engine platforms for creating text ads.
Display Ads
These graphical ads appear on websites within the Google Display Network (GDN). They can include images, text, and even animations. Banner ads are visually appealing and can be an effective way to increase brand awareness. These may also be full-screen ads that appear between content pages, often used in mobile apps.
Shopping Ads
Commonly used in e-commerce, these ads showcase product images, prices, and store information. They are often displayed at the top of search results when users search for specific products. These may be visible either on SERPs or on respective e-commerce websites like Amazon.
Video Ads
There are three subtypes. In-stream Ads that play before, during, or after the main content on platforms like YouTube, skippable after few seconds. Discovery Ads that appear in YouTube search results. Bumper Ads which are short, non-skippable ads of up to six seconds that play before or after YouTube videos.
Social Media Ads
Various ad formats, including image ads, carousel ads, video ads, story ads and more appear on Facebook and Instagram. Apart from this, promoted tweets and accounts appear on Twitter. Sponsored content, sponsored InMail, and display ads appear on LinkedIn targettting professional profiles.
App Ads
Two subtypes. Install ads are designed to encourage users to download and install mobile applications. These ads are commonly seen on mobile app stores and within other apps. Engagement ads are aimed at re-engaging users who have already installed an app, promoting specific features or encouraging app usage.
Why is Brandcoil best for PPC?
Keyword Research and Optimization
Our expert PPC team conducts comprehensive keyword research to identify the terms and phrases that resonate most with your target audience. We go beyond basic keyword selection, delving into long-tail keywords and variations to ensure your ads are highly relevant and visible to potential customers. Our keyword research is data backed for best results across search engines and social media.
Ad Campaign Management
Crafting compelling and engaging ad copies is an art, and at Brandcoil, we take pride in our mastery. Our seasoned copywriters and creative designers collaborate to produce ads that not only capture attention but also drive action. From text ads to visually stunning display and video ads, we manage your campaigns across platforms like Google Ads and social media platforms, ensuring maximum visibility for your brand.
Conversion Tracking and Optimization
Clicks are just the beginning – conversions are what truly matter. Brandcoil goes beyond basic analytics by implementing advanced conversion tracking tools. We monitor user actions, analyze data, and continuously optimize your campaigns to maximize conversion rates. Whether it's a form submission, or a product purchase, we ensure the PPC efforts lead to tangible results for your business.
Competitor and Industry Analysis
Staying ahead in the digital landscape requires a keen understanding of your competitors. Brandcoil conducts thorough competitor analysis to identify strengths, weaknesses, and opportunities. By benchmarking your PPC strategy against industry leaders, we develop insights that inform our approach, allowing us to position your brand strategically and gain a competitive edge in the market.
Performance Optimization
SEM is not a one-time effort; it's an ongoing process of refinement. Brandcoil employs A/B testing methodologies to experiment with different ad elements, landing pages, and strategies. By analyzing performance metrics, we identify what works best for your audience and continually optimize campaigns for enhanced effectiveness and efficiency.
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Remarketing and Retargeting Strategies
Re-engage and convert visitors who didn't convert on their first visit. Brandcoil develops targeted remarketing strategies to keep your brand on top-of-mind for users who have previously interacted with your website or video. Through personalized ad campaigns, we aim to bring back potential customers and guide them through the conversion funnel.